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Savings and increased bookings at trade fair

BETA International is looking ahead to its 2013 show, with stand bookings currently at their highest since 2008. An increased number of new and long-standing exhibitors have signed up for 5,063 square...

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A very big hello from all at BETA International!

As there are so many exciting things going on here at BETA International HQ, we thought it would be a good idea to spend a few minutes sharing some of them with you.   Exhibitor bookings up! We are...

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Third Year for Toggi as Official Clothing Supplier

The BETA International organising team will be kitted-out in smart Toggi clothing for the third year running when Finest Brands International, owner of this well-respected equestrian label, returns as...

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Country Fashion Rewarded at BETA International 2013

BETA International is set to welcome a new category to the Innovation Awards at its 2013 trade fair – Country Fashion. The move is a direct response to the increasing number of exhibitors in this...

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Equestrian Life Magazine Makes Sponsorship Début

Equestrian Life magazine, the glossy regional monthly with a circulation area from Cornwall to the Scottish Borders, is to make its sponsorship début at BETA International 2013. This popular consumer...

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Free Coach Service Just Gets Bigger and Better

BETA International’s popular free coaches are back for 2013 with an extended service for transporting visitors to the show. The new arrangement will see additional coaches leaving Norwich, Ipswich,...

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Horseware Ireland Sponsors Trade Fair Fashion Show

Horseware Ireland is to sponsor the Fashion Show at BETA International 2013. This iconic brand, famed for its revolutionary equine rugs and technical rider clothing, has exhibited at the trade fair for...

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World Horse Welfare is Trade Fair’s Chosen Charity

BETA International has named World Horse Welfare – an organisation that has been improving the lives of horses for the past 85 years – as its chosen charity for 2013. The leading trade fair for the...

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Abbey England and Equus Bring Sparkle to Trade Fair

Abbey England is to sponsor the Champagne Bar at BETA International 2013 under its Equus brand – a world-famous range of rubber-based boots and the latest acquisition for the company, which holds a...

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Charles Owen Brings Education to Trade Fair

Riding hat specialist Charles Owen & Co is to sponsor the Horse Demonstration & Seminar Arena at BETA International 2013, where it will introduce The Charles Owen Learning Centre to showcase...

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Flying in to BETA International BETA International’s central location makes it easily accessible from many countries across the world. Here is a list of all cities with direct flights in to Birmingham...

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Trade Fair Seminars Bring CPD Points for SQPs

BETA International 2013 is offering SQPs the chance to gain a maximum 18 CPD points – four more than last year – at AMTRA-accredited seminars hosted by the show’s main sponsor, Virbac Animal Health....

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Famous Faces Make Star Appearances at Trade Fair

Two of television’s most famous faces will be making an appearance at BETA International 2013 – Countryfile presenter, ecologist and journalist Ellie Harrison and actress Claire King, famed for her...

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Virbac SQP Seminars BETA International 2013 is offering SQPs the opportunity to gain a maximum 18 CPD points at AMTRA-accredited seminars hosted by the show’s main sponsor Virbac Animal Health.  

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Birmingham is a bright and bustling city with a heady mix of nightlife, culture and international cuisine. To help you make the most of your stay during the trade fair, we have sourced a few shows and...

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Early Bookings Bring Savings for 2014 Show

Companies wishing to exhibit at BETA International 2014 are being given the opportunity to make significant savings with the show’s early commitment scheme, which delivers a handy 2.5 per cent discount...

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ETN Innovation Awards

There was a keen sense of competition surrounding the ETN Innovation Awards as entries from across eight categories battled it out for a trophy in these highly prized industry accolades. The panel of...

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To find out everything you need to know about exhibiting at BETA International 2014; from booking a stand, to full fair details, just fill in the following form and we’ll send you a copy of our...

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Press accreditation is available for all bona fide journalists reporting on the show. A comfortable press office, supplying drinks and light refreshments, is available for use throughout the three...

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